Depending on your SEO experience, the term link acquisition could be considered a dirty word, a silver bullet, or a pain in the…you know what. But however you view link building, the fact remains that Google uses links as a ranking signal in its search algorithm and studies Banner Design continue to show a strong correlation between links and ranking position. And Google uses links for a good reason. Links, when not manipulated, represent an endorsement of one site by another. If you're willing to take your audience away from your site to another site, it's better for a good reason Banner Design (you approve the page, you cite a source, the page expands on a topic, etc.). So if you want your pages to rank in organic search and drive traffic to your website, you'll probably need to acquire links.
However, you won't rank simply by acquiring links, you Banner Design have to acquire the right links and that means using the right tactics. Advertising Continue reading below To help you get started, here is a list of 10 link building techniques that work and will Banner Design deliver the kinds of links that fuel better keyword rankings. 1. Promotion of resources One of the best ways to secure valuable links is to promote linkable resources to relevant audiences. These resources typically take the form of an in-depth or comprehensive guide to an important topic for an existing online audience. Resource for the public The key here is to strike a balance between audience Banner Design size and topic specificity. Advertising Continue reading below You don't want a topic that's too narrow, otherwise the audience will be too limited and you won't find many link partners.
Conversely, if your topic is too broad or too Banner Design general, there are likely to be thousands of other guides that have already covered it, and you will have a hard time convincing site owners to link to your guide at the place. A solid strategy for creating and promoting these guides is to target a specific group within a larger audience. For example, if you operate in cybersecurity, create a cybersecurity guide for seniors, students, people with disabilities, etc. Once you find the sweet spot, you can earn powerful links with these guides because you provide one of the Banner Design best resources on the web for a defined audience. Keep in mind that you may need to deviate from your target consumer audience with these topics. But with internal linking, you can leverage the link equity these guides collect to boost the pag